Hyram Yarbro, known as YouTube’s skincare guru, has launched his product line that focuses particularly on sustainability and social change. Through planet-saving partnerships and standards, Hyram’s brand paves the way for a sustainable
Some of you may recognize the name Hyram Yarbro, who has gained a following of 4.59 million supporters (as of January 12th 2022) on YouTube for his digital content and knowledgeable guidance regarding skincare. Hyram has been appointed the
title of ‘The Gen-Z-whisperer’ by The New York Times, boosting his credibility among various audiences.
For many, a quick click on the subscription button is imminent once the unique nature of Hyram’s character and ideology is recognized. So, what makes Hyram stand out from other skincare gurus on online platforms and social media?
Hyram has a major leading quality that projects distinctiveness: he strives to produce valuable and non-irritating skincare products with earth-conscious ingredients. This philosophy has been integrated into Hyram’s new skincare line,
Selfless by Hyram, which is a collaboration with the renowned skincare brand The Inkey List.
The Selfless Standard focuses on three key objectives, namely (i) transparent and sustainable sourcing of ingredients, (ii) effecting and promoting climate consciousness, and (iii) reducing packaging impact. By achieving these ambitions,
the brand encourages green consumerism.
‘Hyram has a major leading quality that projects distinctiveness: he strives to produce valuable and non-irritating skincare products with earth-conscious ingredients.’
In terms of ingredient harvesting and producing, the Selfless Standard ensures that none of the collected natural ingredients (e.g. algae) are endangered. Additionally, safe cultivation and biotechnology techniques are used to decrease the
quantity of water, energy and land needed. The highest level of the brand’s sustainability criteria notes that both naturally derived and synthetic constituents should be carbon neutral or negative.
A climate-aware business should aim to reduce its emissions through continual monitoring of carbon emissions; tracking of emissions can ultimately lead to a revaluation of carbon reduction targets and help the brand grow ‘greener’. In fact,
Selfless by Hyram guarantees that it will invest in carbon dioxide-removing programs every half a year to counterbalance their carbon footprint.
In addition to this, Hyram’s brand also uses carbon-neutral and recyclable materials to ensure optimal, sustainable product packaging. For example, all tubes of skincare products are made from one material and are wholly reclaimable,
including the lid! The size of individual products has also been meticulously deliberated to ensure that tubes are within the standard ‘recyclable’ size range.
Just like Selfless by Hyram, other beauty and skincare brands are increasingly focusing their attention on creating eco-friendly products that benefit the environment and magnetise customers. It is now typical to see numerous commodities
that are labelled ‘green’, ‘recyclable’, ‘biodegradable’, or ‘compostable’.
‘In fact, it is now typical to see numerous commodities that are labelled green, recyclable, biodegradable or compostable.’
This shift towards sustainability began during the COP21 discussions, where major stakeholders of the cosmetics trade (e.g. L’Oréal) pledged to reduce carbon emissions associated with manufacturing and transportation while increasing the
number of organic elements in their products. The all-inclusive goal here is to make cosmetics products safer for both customers and the planet.
Based on the environmental principles promoted by Hyram and his brand, it is important to ask whether all clean beauty and cosmetic products must abide by fundamental sustainability principles, or if there is room for scope. In other words,
what are customers looking for within the highly saturated world of cosmetics?
There are several core strategies that elucidate the above-mentioned questions. One study concluded that consumption of skincare products increases through green advertisements, green brand image, and perceived effectiveness.
Moreover, other research demonstrates that skincare packaging affects purchasing decisions of millennials, with environmentally friendly and sustainable packaging leading the way to the cashier by building brand image and consumer trust.
Specifically, there is a rising trend for replacing harmful plastics with recyclable packaging materials.
Importantly, another study argues that the skincare industry must cultivate fresh and pioneering companies that concentrate on customer education, ingredient transparency and customer safety. Perhaps the success of Selfless by Hyram lies in
the fact that the brand follows these three aspects.
With all this in mind, companies should verify that product purchases result in quantifiable environmental and health benefits. For example, to demonstrate a favourable impact by the brand, Selfless by Hyram posts regularly updated
infographics on their website.
Undeniably, it is essential to signify the understanding of and response to green consumerism, because it really can have an impressive effect if carried out correctly. Fittingly, one study concluded that a major barrier to the purchasing
of eco-friendly products is the lack of customer comprehension and knowledge regarding green labels and terms.
‘The skincare industry still has plenty of room for growth regarding sustainable and innovative products.’
To overcome this hurdle, perhaps other cosmetics brands looking to go green should emulate the benchmarks set by Selfless by Hyram. The skincare industry still has plenty of room for growth regarding sustainable and innovative products,
with technological advancements likely to fuel this green business revolution.
There’s no doubt that Hyram has selflessly steered the skincare community in the right direction—one that makes those involved feel good by doing good. After all, skincare junkies advocate that those beauty routines are made for both
internal and external fulfilment. So why not save your skin while you save the planet?
Featured Image: Marco Verch Professional | Flickr
Bara A., Cruz N., and Mendoza C. (2021) Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials. Journal of Business and Management Studies. Volume 3, issue
2, pages 249-255.
Cervellon M. and Carey L. (2011) Consumers' perceptions of 'green': Why and how consumers use eco-fashion and green beauty products. Critical Studies in Fashion & Beauty. Volume 2, issue 1, pages 117-138.
Lavuri R., Chiappetta Jabbour C., et al. (2022) Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development. Journal of Environmental Management.
Volume301, page 113899.
Maupin M. (2018) The Societal and Environmental Impacts of the Skincare Industry: a Case for Innovation. Doctoral dissertation, Massachusetts Institute of Technology. Available at: https://dspace.mit.edu/handle/1721.1/118539 [Accessed January 14th, 2022]